Top Interview Questions for Digital Meketing

SEM 

1. Average cost is the average amount that you've paid per interaction.
   
   How it works: This amount is the total cost of your ads divided by the total number of interactions.
   
   Example: If there are two interactions with your ad, one costing £0.30 and one costing £0.40, then your average cost for those interactions is £0.35.
2. What is Impression in Google AdwordsAn impression is counted each time your ad is served on Google's ad networks, such as on Google.com or other publisher websites and apps.Why it matters: impressions help you understand how often your ad is being seen. They're also used to calculate click-through rate (CTR), which is helpful in determining the effectiveness of your ads.